You start strong.
Then you hit a wall.

I coach first-time founders, solopreneurs, creatives, students, and ambitious professionals who are building something new.

Two sessions a month, built around how your brain handles life

I won't give you tips or hacks. We're building systems, integrating strategies, and creating structure.

Certified Neuroplastician · 11,000+ coaching hours · Coach, trainer, instructor at universities and San Quentin Rehabilition Center

Matthew Mueller
MBA, MA, SHRM-CP, NPN.P
Executive Function Coach

Many clients start with the brain quiz, then use a clarity call to talk through next steps.

You're capable of more. This is about follow-through.

  • You make a solid plan on Sunday and it’s gone by Wednesday.

  • Every new system works for about two weeks.

  • Deciding what to do takes more energy than doing it.

  • Something urgent shows up and the important work waits again.

These are executive function skills: planning, deciding, starting, and following through. Skills can be learned and trained. They work better (and so do you) when the system fits how you actually work.

Hi, I'm Matthew,
Executive Function Coach

At a glance
I’m a Certified Neuroplastician Professional with an MBA, an M.A. in Education & Human Development, and 11,000+ hours of coaching and training experience. I’ve coached executive function for 12 years.Who do I work with?
Students, professionals, creatives, small business owners, and neurodivergent adults: first-time founders, knowledge workers, solopreneurs, artists, university students, and incarcerated men. I teach my Neuroscience of Learning workshop to graduate students, to professional coaches, to men in recovery in San Francisco, and inside San Quentin.What is executive function?
Executive function is the set of cognitive skills you use to get up in the morning, pay your bills on time, start a project, finish it, and work toward your goals. When planning and emotion pull against each other, you get overloaded, spread thin, and stalled. These are skills. They can be trained, and I’ve watched them improve hundreds of times.Why do capable people stall?
You know what to do. You make a beautiful plan, a Tetris-style calendar, and lose the thread within days. Productivity hacks fail because they ignore how cognition behaves under load. What works is a system built around how your brain actually works.Did you know?
1 in 3 adults experience executive dysfunction on a regular basis. That's people who are stressed, underslept, overworked, anxious, depressed, neurodivergent, and distracted.

Ready to get started?
We can build momentum NOW!

Work with me

Executive Function Coaching

One-on-one coaching for people who struggle to plan, regulate, follow through, and get things done.

$500 per month
Two 50-minute sessions per month. Weekly sessions are available during onboarding or intensive periods.

Who this is for
• You start strong but struggle to stay consistent.
• Decisions take too much energy.
• Your work feels scattered or reactive.
• You know your craft but were never taught how to manage themselves or lead your work.How I coach
• This work is active, honest, and focused on change.
• We identify where execution reliably slows down
• I reflect patterns back clearly and directly
• We experiment with simple systems and keep what actually works
• Accountability is built in through clear commitments and follow-upWhat you get & what changes
• Decisions feel simpler
• Starting work gets easier
• Follow-through becomes more reliable
• Less overwhelm and more control over your time
• A real partner in growth, not someone paid just to affirm you

Short conversation to get clear on what will actually help.

FAQ

Coaching

Mechanics. While "mindset" matters, we aren't here for open-ended emotional processing. We focus on how you work, make decisions, and follow through. Insight is only useful if it changes how you operate on Tuesday morning. If you need to dig into the "why" of your past, that’s therapy. If you need to fix the "how" of your current workload, that’s this.

I don’t teach productivity tricks. I help you understand how your brain handles load, context switching, planning, emotional pressure, and decision-making. I help you understand how your brain handles load and pressure, then we build a physical setup that makes work easier to start and harder to mess up.

I help clients turn ideas into action. We move from "thinking about" to "talking about" to "doing".

No. Some clients have ADHD. Many do not. The common thread is executive dysfunction. You don't need a diagnosis to experience that.

Too many decisions, too many priorities, too much context switching, not enough system support.

We open your actual calendar and task list. We identify where you stalled this week, identify with the exact executive-function bottlenecks (e.g., Task Initiation vs. Prioritization), and build a physical structure to fix it for next week. It is a working session, not just a conversation.

We don’t do open-ended "talk" coaching. The goal is to build systems that eventually make me redundant. Most clients see the "chaos" subside within the first 6 weeks: no longer reacting to emergencies all day. By 90 days, the new habits usually feel like your "default" setting rather than something you're forcing yourself to do.

However, executive function isn't a "one-and-done" fix. It’s a capacity you manage. As your career grows or your life gets more complex, the "load" increases. A system that works in one context might break in another. Many clients continue working with me for ongoing maintenance or "tune-ups".

That’s common. We start by stabilizing your workload and reducing decision friction so you can regain a sense of control before trying to optimize anything.

Anti-Pomodoro Timer

Set to 0 to disable
00:00:00

What is this?
Standard timers force you to stop working right when you get into "the zone."
This tool is different. It is designed to support your deep work.Instead of alarms that demand you stop, it plays a gentle chime to mark the passage of time. A soft "ding" keeps you mindful of the present, while a deeper "gong" marks larger milestones. Keep working, stay mindful, and don't break your flow.The timer counts up, not down, so you never run out of time.

The MTO Method

Your to-do list is long. Everything feels urgent. Nothing feels finished.This simple framework helps you choose the right work, finish what matters, and know when you're actually done. It's been used by hundreds of people to make plans and actually follow-through on them.Inside, you'll get:
• The complete MTO framework and instructions
• A reusable worksheet for planning sessions, days, or weeks
• Real examples across different timeframes
• Common mistakes to avoid (and what they mean about your system)Download it, use it, and see what changes.